Daily Archives: July 30, 2021

Almost all of us have experienced Fenced Pricing but probably never thought much about it.  Fenced Pricing is what the name implies, to create barriers or “qualifiers” for different types of pricing.  Examples include: So why do companies use Fenced Pricing?  The answer is simple… to prevent diluting their core revenue.  Revenue “dilution” is aContinue reading “Fenced Pricing”