Maturity Mismatch (Revenue Mismatch)

Revenue Management consists of all that we have talked about in previous articles.  To recap it consists of Segment Pricing, Fenced Pricing, Capacity Management, Forecasting and Balanced Revenue Mix.  Now, continuing with the theme of Balanced Revenue Mix I now want to go deeper into what can happen when a Maturity Mismatch occurs.  First, letContinue reading “Maturity Mismatch (Revenue Mismatch)”